| 1 |
Segmenting Shoppers on their Behaviour
Sinha, Piyush Kumar
2002,
Indian Institute of Management, Ahmedabad,
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| 2 |
Marketing Mix Modeling in FMCG Sector.
Banerjee, Bibek
2002,
Hindustan Lever Limited,
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| 3 |
Adani Wilmar Limited
Venaik Sunil
2002,
Indian Institute of Management, Ahmedabad,
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| 4 |
A Study of Marketing Strategy of MNC Subsidiaries in India
Venaik Sunil
2002,
Indian Institute of Management, Ahmedabad,
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| 5 |
Retail Format Decision: Transaction Utility Approach
Sinha, Piyush Kumar
2004,
IIM, Ahmedabad,
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| 6 |
New Product Development Initiatives in India
Jain, A. K.
2004,
IIM, Ahmedabad,
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| 7 |
Case on aRcus
Sinha, Piyush Kumar
2004,
IIM, Ahmedabad,
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| 8 |
Shopping Orientation
Sinha, Piyush Kumar
2005,
Centre for Retailing, Indian Institute of Manageme,
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| 9 |
Portal on Management Literature on Marketing
Jain, A. K.
2005,
Indian Institute of Management, Ahmedabad,
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| 10 |
A Database of Library and Information Services Marketing Literature
Jambhekar Ashok
2005,
Indian Institute of Management, Ahmedabad,
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| 11 |
Radio Mirchi
Jaiswal, A. K.
2006,
Indian Institute of Management, Ahmedabad,
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| 12 |
Hedonic Shopping Behaviour: A Cross-Country Study
Sinha, Piyush Kumar
2006,
Centre for Retailing, Indian Institute of Manageme,
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| 13 |
Examining Service Profit Chain for Online Retail Store Using Individual Level Data
Jaiswal, A. K.
2006,
Centre for Retailing, Indian Institute of Manageme,
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| 14 |
Case Development on “Paradigm Shift of Apollo Tyres Ltd.”
Varkkey, Biju
2006,
Apollo Tyres Ltd,
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| 15 |
Store Cues and Shopper Values: A Means-End Chain Approach
Kaul Subhashini
2007,
Indian Institute of Management, Ahmedabad ,
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| 16 |
Gurukul: A Unique Retail Service Training Initiative
Kaul Subhashini
2007,
Indian Institute of Management, Ahmedabad ,
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| 17 |
Cases in Retail
Kaul Subhashini
2007,
Indian Institute of Management, Ahmedabad ,
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| 18 |
Radio Mirchi Private Limited: Redesigning Product for the Bangalore Market
Jaiswal, A. K.
2008,
Indian Institute of Management, Ahmedabad,
|
| 19 |
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
Banerjee, Bibek
2009,
Indian Institute of Management, Ahmedabad,
|
| 20 |
Path to Purchase
Sinha, Piyush Kumar
2009,
Indian Institute of Management, Ahmedabad,
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| 21 |
Developing Low Cost Healthcare System for the Bottom of the Pyramid Consumers
Jaiswal, A. K.
2010,
Indian Institute of Management, Ahmedabad,
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| 22 |
Turning Around the Business as Well Creating Sustainability
Sinha, Piyush Kumar
2013,
Bharat Coking Coal Ltd.,
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| 23 |
Brand Adoption by Retailers that Serve Customers at the Base of Pyramid
Sinha, Piyush Kumar
2013,
Centre for Retailing,
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| 24 |
Initiative on Visual Mapping Based Assortment Planning
Sinha, Piyush Kumar
2014,
Trenspott ,
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| 25 |
Enhancing Healthcare Access in India
Sinha, Piyush Kumar
2014,
Abbott Healthcare Pvt. Ltd. ,
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| 26 |
Direct Selling in India; Its Structure, Behaviour, and Process
Sinha, Piyush Kumar
2014,
Foundation of Indian Chambers of Commerce and Industry, New Delhi,
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