| Abstract |
This project will study the structure of direct selling industry in India
• delineate the relationships between companies and sales consultants
• understand the drivers for becoming a consultant
• bring out issues that enable as well as deter the performance of consultants
• identify the actions taken by the companies to serve the consultants and protect them
• bring out the similarities/dissimilarities with other consumer product distribution systems
• understand the value added at every node of the network
• provide a framework for managing the network in safer manner, develop a framework to differentiate the structure to distance from ponzi schemes.
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