| Abstract |
The objectives of the study are to:
find out how food processing enterprises from important sub-sectors develop strategies to build customer base, customer satisfaction, and customer retention
understand the processes adopted for demand forecasting, market segmentation, target planning, SWOT analysis, strategy formulation, and strategy implementation
understand the strategies adopted for raw material procurement and dealing with competition
study market development activities like product offerings, product positioning, branding, packaging and labelling, strategic distribution, price, designing and integrated marketing communication, and sales promotion. |