Publications - Algorithms and Domain Heuristics for Multi-level a) Replacement Analysis and b) Market Basket Analysis Back

Title Algorithms and Domain Heuristics for Multi-level a) Replacement Analysis and b) Market Basket Analysis
Authors Dass, Rajanish
Publication Date 01-Apr-2005
Year 2005
Abstract This study will develop data-mining algorithms and techniques that will help us answer following questions: • Replacement Analysis Which are the items more prone for return? How quickly these ‘coming-in’ items get sold? What is the categorization of returned goods? What items are taken back by customers as substitutes for return items? • Market Basket Analysis to understand the relationship between various SKUs customer segmentation and change in market basket vis-a-vis customer segments store layout designing using data mining techniques